Building connections is so personally and professionally important to me that I founded my business on them. Throughout my life, my connections with others have deeply impacted the person I have become. I can trace every major life change, from my college selection, to schooling/working in DC, to running for office, to meeting my spouse, to leaving the legislature for the private sector and then starting this business, to a personal connection. It is nearly impossible to separate my professional colleagues from my personal friends because they’re usually the same.

What’s the point of spending time and energy building connections with people (voters in this case) if it doesn’t positively impact your life? Oh, and getting elected doesn’t count as a “positive impact” by this definition. I’m talking about the more touchy-feely kind of impact. Building genuine relationships with voters is the best way to represent them – they give you the unvarnished truth in criticism but are a unique resource for the boots-on-the-ground impact of legislation and can be your biggest cheerleaders.

When you show up in a voter’s inbox weekly or biweekly during the session, providing access to information s/he can get nowhere else, and explaining legislation in a way that’s personally relevant to the voter and their family, you establish a trust – regardless of whether the voter agrees with you. Just by being a conduit of information about their state government, you are helping to expand transparency and citizen engagement. Growing relationships, informing the electorate, and winning elections go hand-in-hand.

Need some help “Translating Politics Into English” during the upcoming session and election year? I have just a few remaining openings for newsletter clients for the 2012 session – secure your spot soon!

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